Cherry wood is prized by carpenters for its variation in tone and dramatic color change over time. Installing cherry hardwood flooring in your home or office brings all of the drama and beauty of this cherished wood into your space. Cherry is a fairly soft hardwood that's easy to work with. That's why cherry is more common in homes than in high-traffic businesses. Cherry hardwood flooring is coveted for its natural satin glow, wavy grain and variety of colors that alternate between pinks, yellows and tans before transforming into deep, dark reddish-browns.